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Google Digital Garage Final Exam Answers – Digital Marketing Answers

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  Google Digital Garage Final Exam Answers – Digital Marketing Answers                 Google Digital Garage Final Exam Answers [ Latest & Updated ] Take a business online 1.  What’s the biggest challenge for most businesses when going online? Planning a budget Developing a plan Optimising a website Defining a customer base 2.  When planning your website, what is one of the key things you should consider? The order your products will appear on the site What you want your customers to do on the site How customers will interact with the site What your customers want to see on the site 3.  Where does the domain name of a website primarily sit? In the URL In the coding of your header image In your navigation menu In your logo’s hyperlink 4.  When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework? The consideration phase, when customer...
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Google Digital Garage Module 26 Answers

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  Google Digital Garage Module 26 Answers – Expand Internationally Answers Google Digital Garage Module 26 Check Your Knowledge Answers (Skippable) 1. Introduction to international marketing and export Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market? Market insight tools Search trends by location Translation services 2. Validating your new market Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight? High search traffic on vintage record terms from Portugal –  Google Market Finder Low competition on search ads in Portugal –  Google Keyword Planner People in Portugal are looking at his website –  Google Analytics 3. Being understood abroad Matt needs to make sure his we...
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Google Digital Garage Module 25 Answers

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  Google Digital Garage Module 25 Answers – Sell More Online Answers Google Digital Garage Module 25 Check Your Knowledge Answers (Skippable) 1. Creating a smooth e-commerce experience Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget. What actions could Jo take for each of these findings? Customers access the shop a lot on mobile –  Introduce responsive design Customers want to find a specific product –  Add a search feature There are lots of website visits but no one is buying the products –  Add customer reviews Repeat customers add products to their cart but are not checking out –  Create registration for customer accounts 2. Product promotion and merchandising Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet? Create a ‘Suggested products’ banner Use analytics to understand wh...
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